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Your purchase supports new works & new artists.

A young woman and man stand in a gazebo with Eugene O'Neill Theater Center apparel.
A man clutches his O'Neill branded lanyard.
A National Theater Institute blue Risk Fail Risk Again journal
Two women sit outside with National Theater Institute branded sweaters


Become a member (starting at $50) to receive special pricing on all Gene's General Store purchases while supporting the Eugene O'Neill Theater Center.

If the item you wish to purchase is currently 'out-of-stock' please email with your request and we will let you know when you could expect it. 

*Due to COVID-19, all processing and shipping may be delayed


Your purchase will ship 1-2 business days after the order is placed. Shipping is standard ground shipping (5-7 days), unless otherwise requested. The O'Neill is open Monday - Friday from 9am - 5pm (excluding holidays and company dark weeks).


*Gene's General Store is not currently able to ship internationally. 

All sales are final. We only accept returns for exchange if items are damaged in transit.


Damaged Items:

To be eligible for an exchange of a damaged item, you must first email us within 7 days of receiving your items to alert us of the damage at, then return the damaged item to us. Upon receipt of the damaged item, we will ship out a replacement, if available. If a replacement is not available, we will refund the price of your item.

Non-returnable items:

Worn or washed garments.



To return your product, you should contact us prior to shipping the item. You will be responsible for paying for your own shipping costs for returning your item. Shipping costs are non-refundable.


Lost or Stolen Packages:
Gene's General Store is not responsible for lost or stolen packages confirmed to be delivered to the address entered for an order.

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